To promote the new Modern Essentials selected by David Beckham, H&M has made a short campaign video which shows how great the style influence of David Beckham is.
In this new movie, which was filmed on location in Lisbon, David Beckham discovered that everyone wears the same outfits as him. The most striking is that it is not only men who copy his clothing. Women, children, a baby and even a dog wearing the same sweater, jacket and trousers as the British former football player! The campaign emphasizes the role of David as a style icon and style inspiration for millions of people around the world.
“I always have a lot of fun while recording the H & M commercials. They really understand my style and my sense of humor. It was great to wear these stylish items from the Modern Essentials collection, while having so much fun,”
Modern Essentials Selected By David Beckham is from February 18, available in stores and on hm.com.